29 Dec Going Above and Beyond
The world is peppered with these phrases. "To Infinity and Beyond!" "Above and Beyond the Call of Duty!" "Do your best!" "Be Remarkable!" Going Above and Beyond is something we consider to be our mission, not only at our client accounts but in our interactions with team members and with the community. It bleeds over into the choices we make and the areas we put our focus. But what does it really mean to go Above and Beyond? The funny thing about a cliche is that it's always based in a truth. It only becomes a cliche when it passes from someone who understands the truth and into the mind of someone who hasn't ever experienced it. Us saying, "we go Above and Beyond to serve people," may only make you think of Buzz Lightyear or Star Trek. If that sounds like you, it's nothing crazy. There's always new truth to discover in experience. So here's the deal. We go above and beyond every way we can. When we approach anything, whether a new situation or a familiar environment, our attention is focused on exceeding expectations. That might mean picking up a cup of coffee to bring home for our spouse. Or picking up the dirty socks they left on the floor...